Break old limits.Master new skills.Rewrite your future.
Craig's strategies have the power to change lives. In Rules: Optional, he gives you the blueprint to make it happen.
Most rules were written for a world that no longer exists.
This book helps you decide which ones to keep and gives you a practical framework for rewriting the rest.
Separate useful rules from the assumptions limiting your choices.
Recognize outdated thinking before it keeps you stuck.
Strengthen the human capabilities that remain essential in a changing world.
Overcome hesitation, navigate uncertainty and take meaningful action.
Turn new insights into practical habits you can use long after finishing the book.
Put the ideas into action and become proof of what's possible.
"It's rare to find a non-fiction book that excels at the three most important characteristics: insightful content, well-written, and actionable. Rules: Optional has all three."
"Rules: Optional did something amazing for me, it woke up my inner rebel and brought him back to life. Gauthier blends mindset strategies, identity work, and research to help you break out of society's prison of needless rules."
"This book is a guide to getting everything you want without compromising who you are. If you've ever felt stuck between ambition and authenticity, Craig bridges that gap."
"This book rewired my brain. After reading the first chapter, I couldn't put it down, it was hitting home every page. Not only did it give me new thoughts, it gave me questions after each chapter to reflect on. Brilliant."
"Craig's book is the road map I wish I'd had during those pivotal moments. His lived experience and directness shine through in every chapter. Wherever you are in life, this book will speak to you."
"Craig doesn't rely on generic business advice or motivational clichés. He shares real-world lessons and perspectives that encourage readers to think differently about success and personal growth. It feels less like being lectured and more like having a conversation with someone who has actually lived through what he's describing."
"What I appreciate most about Rules: Optional is that it isn't simply a book about success. It's about having the courage to question assumptions, define success for yourself, and create a life aligned with your values rather than someone else's expectations."
"Craig starts with shedding away the layers and encouraging us to take a close look at the belief systems we've been carrying through life. Then each chapter builds up to a point of clarity of how to evolve yourself and show up creating whatever it is you want to bring to life."
"Craig explores how quickly our world is changing and why the old playbook for success may no longer apply. He offers practical ways to think differently, adapt, and create your own path forward. The question he leaves you with: am I following this rule because it serves me, or simply because it's always been there?"
"The book is provocative and interesting. Perhaps we all need to reflect on what is important in our lives. Craig does a great job at providing guidance and inspiration. Definitely worth a read."
"I highly recommend this read for anyone wondering 'what's next?' or 'is this enough?' or simply wanting to take a chance at a new life."
"Rules: Optional is a practical blueprint for thriving in a world where yesterday's rules no longer apply. Craig combines compelling stories with actionable frameworks that help leaders challenge outdated thinking, build the skills that matter most, and navigate change with confidence."
Hardcover, eBook, and Audio Bookare available now.
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Each premium hardcover features a gold foil cover and spine, a Founder’s Edition imprint, a gold ribbon bookmark, and Craig’s signature and individual number. Choose from four tiers, from the book itself to the complete Founder’s experience.
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Give your group a shared language for challenging outdated thinking and navigating change.
Bulk orders are available for conferences, leadership programs, client gifts and teams, with options to pair the book with a keynote, workshop or facilitated conversation.
